At williamlondon3, we create premium hand-stitched leather goods and custom designs - each piece embellished by stitches alone. Our in-house collection began after a long search for the perfect, simple, elegant, minimal bag led to designing my own. I studied embroidery, pattern cutting and design in England and after the first pieces were sewn I received orders. Sewing is ingrained in my work - stemming from a passion for tradition and craftsmanship.

The atelier is named after my two rescues - William and London.